Tag: royal enfield

Royal Enfield Sees A Record 42% Increase In Sales.

Royal Enfield has just released its latest set of record breaking results.
Royal Enfield Continental GT
CEO Siddhartha Lal has overseen a monumental transformation of the brand since taking over in the early 2000s when Royal Enfield was selling around 25,000 bikes per year. For the financial year ending April 2015, over 500,000 motorcycles were sold and demand for the new Royal Enfield bikes continues to increase.

In order to meet demand, Royal Enfield aims to manufacturer 675,000 motorcycles in the financial year ending April 2017.
Royal Enfield Classic Chrome
Royal Enfield recorded its highest ever increase in sales, showing a 42% year on year growth. Outstanding.

In addition, Royal Enfield plans for UK expansion continue to progress as the new R&D facility in Leicestershire is on course to be fully operational by early 2017.

Royal Enfield Classic 500

Commenting on Royal Enfield’s performance, Mr. Siddhartha Lal, Managing Director & CEO Eicher Motors Ltd said said, “Royal Enfield has maintained its strong volume growth in the first quarter of FY 2016-17 and we continue to take more orders than our monthly supply. The response to Himalayan- Royal Enfield’s first adventure-tourer, has been extremely encouraging and it is now available for booking across the country. We continue to expand our footprint in India with 566 dealerships now open across the country. Our immediate business outlook remains strong and Royal Enfield continues to grow consistently, competitively and profitably towards leading and expanding the mid-sized motorcycle segment globally.”

Royal Enfield Classic Battle Green

In June 2016, Royal Enfield opened its store in Manila, Philippines. Phlippines is among the largest two-wheeler markets in the world. With a large chunk of the population using commuter motorcycles, there is an enormous potential for customers to upgrade to mid-sized motorcycles, perfect hunting ground for Royal Enfield.

In Europe, Royal Enfield participated in Wheels & Waves, one of the most popular motorcycle customisation and surfing festival organised in Biarritz, France.DSC_0542b


In India, Royal Enfield successfully conducted the 13th edition of the Himalayan Odyssey where it introduced the first ever women only edition of the epic ride. Riders from nine different nationalities, including 20 women riders participated in this year’s ride. In June 2016, Royal Enfield announced its tie-up with Flipkart, India’s largest e-commerce marketplace to sell Royal Enfield Gear and accessories. This partnership allows Royal Enfield to sell its apparel and accessories outside its network, to a much wider audience.Royal Enfield Classic Squadron Blue

What next for Royal Enfield? How do you top 42% growth? Have a look at the great new range of bikes and you tell us. http://royalenfield.com/uk/Royal Enfield Classic Desert Storm



Royal Enfield – Mo Powa

DSC_0505Royal Enfield’s have been standard fair on the menu of motorcycle custom houses for decades.
Think of a flavour and someone, somewhere will probably have made it out of a Royal Enfield.
Fast, slow, off road, on road, low, high and everything in between, to say the Royal Enfield brand is versatile doesn’t do it justice.

Royal Enfield have been manufacturing motorcycles of various kinds since 1899 and are credited with the longest production run of any motorcycle, the Bullet, which has been in continuous production since 1931.

DSC_0583bThey say you can’t teach an old dog new tricks, but they don’t say anything about an old dog teaching us new tricks. Royal Enfield have taken the opportunity to do just that. Prepare to be educated.

The basis for this lesson is the Classic 500, a post war styled bike, traditional, sedate, pretty and unassuming.

From front to back, there is little that hasn’t been uprated, upgraded or modified to transform this post war cruiser in to a drag inspired, post-apocalyptic machine.

DSC_0542bWith what was to come, the standard front brake was junked and replaced with a funky Brembo calliper with billet calliper mount. This bites hard into a floating wave disc.

To create the drag bike stance, the standard front forks have been lowered and stiffened and the standard, classic style raised bars have be re-worked and flattened, tracker style. The standard classic style, comfortable, wide sprung seat has been reworked and upholstered in deer skin with racing foam accents.

The stock single downtube frame with the engine as a stressed member was retained and was subtly reworked with the rear foot peg hangers removed and the rear shock mounts extended to improve the geometry of the rear suspension.
That weedy, Classic 500 swing arm was resigned to the skip and in it’s place Royal Enfield have slotted in a stretched swing arm from the Continental GT, resulting in a longer wheelbase.

DSC_0528To strengthen the attitude, the lower shock mounts were flipped and re-located from the top of the swing arm to underneath, giving the bike that slammed, drag bike stance. The rear rides on a pair of K-Tec, remote reservoir, fully adjustable shocks and a wide Excel rim. Both front and rear rims are fitted with knobblies for that post apocalyptic look.

Stance, attitude & style are all essential characteristics for a modern custom bike but one of the stand out features of Mo Powa is it’s heart.
Royal Enfield have taken the dramatic step of turbocharging the standard 499cc engine.
It sucks air through a carb, with the standard efi and airbox junked and the gases exit through a gorgeous Harris Performance, MotoGP inspired, hand crafted exhaust.


Today’s lesson……’Mo Powa’

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